About Me
Nanyang Business School
Consumer Culture Lab
Journal of Consumer Research
What I do
My research sits at the intersection of social sciences and business. Trained in anthropology and sociology, I apply these perspectives to the world of consumer culture. Some of the questions that interest me include interactions with customers, and how we make these interactions more pleasurable and meaningful for service workers. I also have a deep interest in the evolution of consumer culture in Asia, especially India.
Some of this work has been published in top journals such as the Journal of Consumer Research, the Journal of Marketing, Organization Studies and Sloan Management Review. I am currently serving as Associate Editor of the Journal of Consumer Research.
Areas of Expertise
Consumer culture in Asia
Consumer experience
Service work
Branding.