Latest »
2011
Download a coupon here
October 2009
June 2009
Interview with Qn, the journal of the
May 2009
See the program of the workshop Inside Marketing here.
Contributors include:
April 2009
January 2009
Presentations at the Association for Consumer Research Conference, Hyderabad January 2008. See the conference program here.
|
Biography »
Julien Cayla is a Senior Lecturer at the Australian School of Business,University of New South Wales, where he teaches MBA and Executive MBA courses in marketing, in Sydney and Hong Kong. Julien received his PhD from the University of Colorado (Boulder, United States) where he majored in marketing and minored in cultural anthropology.
In his research, he applies anthropological theories and methodologies to the study of the global marketplace.
His dissertation examined the way companies learn about culture in the context of their work with ad agencies in the Indian market. For this work, Dr. Cayla received the prestigious Alden Clayton Prize, the Sheth Foundation Best Dissertation Prize and a University wide research award at the University of Colorado.
Most recently, he received the ASB Non-Professorial Research Award, a school-wide award designed to recognize outstanding research achievements.
Recent Publications »
Roberts, John and Julien Cayla (2009), “Global Branding,” in The Sage Handbook of International Marketing, ed. Masaaki Kotabe, London: Sage Publications, 346-360.
Cayla, Julien (2008) “Following the endorser: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male," Advertising and Society Review, vol. 9, issue 2. Download article here.
Cayla, Julien (2008) “Julien Cayla Interviews Nandita Chalam, Senior Creative Director, J. Walter Thompson, India,” Advertising and Society Review, vol. 9, issue 2. Download interview here.
Cayla, Julien and Eric Arnould (2009), “A Cultural Approach to Branding in the Global Marketplace,” Journal of International Marketing, Special Issue on International Branding, 16 (4), 86-112. Download article here.
Cayla, Julien and Eckardt, Giana (2008), “Asian Brands and the Shaping of a Transnational Imagined Community,” Journal of Consumer Research, 35 (August), 216-230. Download article here.
Current Research Projects »
Ethnography at Work (with Eric Arnould, University of Wyoming): a study looking at the way ethnography is used and lives inside large organizations . Forthcoming as a Working Paper at the MSI.
Marketers and the Invention of Tradition: drawing from ethnographic fieldwork in India, this paper looks at the way foreign companies contribute to the invention of Indian traditions.
The Role of Organizational Identity in Global Market Adaptation (with Lisa Peñaloza, Ecole des Hautes Etudes Commerciales du Nord): this paper follows Western companies as they try to adapt to the Indian market. We highlight that the bonds of organizational identification make it especially difficult to succeed in radically different markets.
International Marketing: Hostory of the Present and Direction for the Future (with Eric Arnould, University of Wyoming, and Mark Tadajewski)
Contact »
Dr. Julien Cayla
Senior Lecturer in Marketing
Australian School of Business
School of Marketing
Room 3021
Quadrangle Building, Level 3
University of New South Wales
New South Wales Sydney 2052
Website: www.juliencayla.com
Book: www.insidemarketing.net
Email: julienc at agsm.edu.au
Office Phone: +61 2 9385 9709 |
News »
Television Interview on marketing in Asia and the Beijing Olympics available here
See the webpage of the AGSM where I teach
See my webpage at the University of New South Wales here
|
